Brother but not twin concepts: Reputation and Brand…

The two key point of corporate communication; Reputation and Brand… Reputation and brand are two separate structures which often act through the same parallel in times of crisis, sometimes used interchangeably, but transmits different issues to different audiences…

The main differences between reputation and brand are detected by the data obtained from the Hill + Knowlton Strategies’ 7 years of survey workings about Corporate Brand and Reputation.

The article written by Prof. Dr. Peter Zandan ve Prof. Dr.Michael Lustina shows the differences Between Brand and Reputation.

Please click to read the article.