RESPECT © Research Reveals Noteworthy Data on Sustainability Strategies
The RepMan Reputation Research Center’s new study contains noteworthy insights on sustainability strategies. RepMan’s RESPECT© research, conducted in parallel with its 2024 theme, “Are sustainability strategies consistent with practices?”, was carried out among opinion leaders in February-March 2024. (*)
Executive summary Some noteworthy findings from the research, which will be shared at the REPMAN FORUM 2024 on Monday, April 8, 2024, between 10:30 a.m. and 1:00 p.m., are as follows:
Opinion leaders:
- When considering the policies and practices of institutions/companies, 54.9% indicate that climate crisis targets can be met.
- The top priorities in the sustainability strategies of institutions/companies are:
- Renewable energy replacing fossil and coal-based energy: 64.7%
- Circular economy, zero waste practices: 64.7%
- They emphasize that companies perceive sustainability strategies as a “fad/trend,” and therefore not long-term. 78.4%
- The primary shortcomings in companies’ sustainability practices are
- that they do not consider these strategies to be directly related to business results. 84.4%
- Companies that evaluate sustainability efforts within their business models and differentiate themselves in terms of performance most often:
- Focus on reporting Economic, Social, and Governance (ESG) performance 68.6%
- Sustainability strategies and practices contribute to companies’ reputation. 92.2%
- It is considered inappropriate for companies associated with greenwashing to sponsor various conferences, summits, meetings, sports, and cultural events. 60.8%.
- The percentage of those who answered “undecided” to this question was also 31.4%.
- It is also considered inappropriate for civil society organizations and individuals regarded as opinion leaders in society to receive funding for their own projects from companies associated with greenwashing. 72.5%
- When the percentage of those who answered “unsure” to this question (15.7%) is taken into account, a striking data emerges.
- Regarding the responses on the private sector’s relations with civil society organizations
- They use CSOs as agencies 60.8%
- They position NGOs as PR tools 78.4%
You can download the full study here RESPECT 2024 REPORT
(*)The fieldwork for the study was conducted between February 23 and March 20, 2024, involving interviews with 52 representatives and experts from 52 different institutions, including civil society organization representatives targeting the public and business world, academics, influential publishers, sustainability experts, and professionals managing sustainability in the business world. The research was conducted by ZENNA Corporate Brand Research, RepMan’s strategic business partner.