The Reputation Management Certificate Program is designed to enable professionals to make a meaningful contribution to their personal careers and companies with the building blocks and fundamental principles of reputation management. The program runs from March 26th to May 14th, 2016 (7 weeks in total, Saturdays, 10:00-16:00). Daily participation is also possible. It takes place at Kadir Has University Cibali Campus. Program Objectives and Participant Outcomes At the end of this program, participants will:

  • The goal is for participants to be able to relate their career plans to reputation management,
  • To be able to create a social stakeholder map,
  • To increase their competence in designing reputation research,
  • To be able to establish the relationships between ethics, corporate governance, corporate social responsibility, and sustainability practices and reputation management,
  • To have data supported by examples on the impact of reputation management on business results,
  • To have examples and practices that will enable companies to include reputation management in their agendas,
  • For company managers to have knowledge about how to properly integrate reputation management into Key Performance Indicators and to be able to concretely transfer this knowledge to their professional lives and personal careers.

Who Should Participate?

  • Corporate communications managers
  • Professionals working in the field of Non-Governmental Organizations and corporate social responsibility
  • Professionals working on sustainability
  • Managers working on financial reporting
  • Those working on internal audit, internal control and compliance
  • Human resources managers
  • Purchasing and supply managers

RepMan Reputation Management Certificate Program First Week: March 26, 2016       Sustainability and Corporate (Social) Responsibility Serra Titiz                       Mikado Consulting                     Responsible Management

  • Reputation management within sustainability strategies
  • How does corporate social responsibility transform into reputation?
  • Evaluation of reputation management within the scope of corporate values ​​and sustainability management

Salim Kadıbeşegil          ORSA Strategic Communication Consultancy Reputation Journey

  • What is reputation management, what is personal reputation?
  • What are the main inputs of reputation management?
  • These inputs are business life How do they appear in practice?

Second Week: April 2, 2016 Social Media and Reputation Management Serdar Kuzuloğlu Journalist-Writer “Digital Reputation” Salim Kadıbeşegil ORSA Strategic Communication Consultancy Both “new”, “social”, “digital”, and “media”…

  • Reputation management on social media
  • Risks and opportunities awaiting reputation in online platforms
  • Tips for creating safe environments
  • What we call online reputation management…
  • Presentation of our digital footprints

Third Week: April 9, 2016          Reputation Research Management Muhterem İlgüner           Brand Finance            Most Valuable Brands Nuran Aksu                      ZENNA Research and Consulting Reflection of reputation scores on APGs

  • How are reputation research studies conducted?
  • Basic features of reputation research designs
  • Common features of Most Admired Companies research
  • Strategic analysis of research results and transformation into action plans
  • Attaching reputation scores to key performance indicators
  • Integration of Reputation Management Performance into APGs, calculation methods

Fourth Week: April 16, 2016 Reputation Risks Tayfun Zaman                TEİD General Secretary

  • Crises, reputation risks and dangers awaiting corporate brands
  • Reputation risks facing companies in light of the VW and FIFA scandals
  • Risk Management

Nuran Aksu                      ZENNA Research and Consulting

  • Ethics-Corruption-Values ​​and Reputation Presentation
  • The Contribution of Ethical Perception to Company Value
  • Perception of Corruption in the Private Sector
  • Ideals and Realities

Fifth Week: April 30, 2016       Stakeholder Management Aykut Bora             Abora Consulting        “Employer and Employee Branding” Nuran Aksu           ZENNA Research and Consulting Stakeholder Maps

  • Social stakeholders (partners) and the basic characteristics of companies’ social partner maps
  • Who are social stakeholders, what are their basic characteristics?
  • What is the impact of social stakeholders on our business results?
  • What is social stakeholder integration?
  • How are social stakeholder impact maps created?
  • What is stakeholder dialogue?

Sixth Week: May 7, 2016 Corporate Brand Strategies and Reputation Management Bülent Fidan                    Brandmap             “Corporate Identity and Corporate Brand Strategies

  • What are corporate identity, corporate values, and corporate logos? How should they be in the new era?
  • The interaction between corporate identity, corporate values, corporate logo, and reputation management, and corporate brand strategies
  • The basic characteristics of competition with corporate brands

Nuran Aksu                      ZENNA Research and Consulting             The Reflection of Individual and Corporate Values ​​on Reputation

    • Values ​​– Individual Values ​​– Corporate Values
    • The Relationship Between Values ​​and Reputation
    • Values ​​and Differentiation

Creation

Seventh Week: May 14, 2016                  How are Reputation Management Processes Applied in Companies?  Salim Kadıbeşegil          ORSA Strategic Communication Consultancy

  • The role of CEOs
  • The responsibilities of the management team
  • The role of the corporate communications department

Nuran Aksu                                  ZENNA Research and Consultancy

  • Defining reputation management as corporate performance

Location: Kadir Has University Address: Kadir Has Caddesi, Cibali / Istanbul 34 083 Tel: 0212 533 57 65 / 1219 Fax: 0212 533 65 15 Email: khas-yasam@khas.edu.tr Certificate Program Fee: 2950 TL + VAT (8%) (Total including VAT: 3186 TL.) Daily Participation Fee: 550 TL + VAT (Total including VAT: 594 TL) Installment payment option up to 9 months is available with participating credit cards. 15% discount is given to TEİD (Turkish Ethics and Reputation Association) and TKYD (Turkish Corporate Governance Association) members. Application Form: Kadir Has University Lifelong Learning Center Application Form Bank account numbers for participation: Account Name: Kadir Has University Bank: Garanti Bankası, Branch: Balat (Branch Code 020) Account No: 6299718 IBAN: TR10 0006 2000 0200 0006 2997 18 Account Name: Kadir Has University Bank: Akbank Branch: Kadir Has University Branch (Branch Code 993) Account No: 008295 IBAN: TR92 0004 6009 9388 8000 0082 95     Program Coordinators

  • Salim Kadıbeşegil

www.salimkadibesegil.com/tr/kimdir/

  • Nuran Aksu

https://www.repman.com.tr/tr/nuran-aksu/ www.zennadanismanlık.com Note: Reputation Management Certificate Program reserves the right to make changes to the course days, times and instructors.

The Reputation Management Certificate Program is designed to enable professionals to make a meaningful contribution to their personal careers and companies with the building blocks and fundamental principles of reputation management. The program runs from March 26th to May 14th, 2016 (7 weeks in total, Saturdays, 10:00-16:00). Daily participation is also possible. It takes place at Kadir Has University Cibali Campus. Program Objectives and Participant Outcomes At the end of this program, participants will:

  • The goal is for participants to be able to relate their career plans to reputation management,
  • To be able to create a social stakeholder map,
  • To increase their competence in designing reputation research,
  • To be able to establish the relationships between ethics, corporate governance, corporate social responsibility, and sustainability practices and reputation management,
  • To have data supported by examples on the impact of reputation management on business results,
  • To have examples and practices that will enable companies to include reputation management in their agendas,
  • For company managers to have knowledge about how to properly integrate reputation management into Key Performance Indicators and to be able to concretely transfer this knowledge to their professional lives and personal careers.

Who Should Participate?

  • Corporate communications managers
  • Professionals working in the field of Non-Governmental Organizations and corporate social responsibility
  • Professionals working on sustainability
  • Managers working on financial reporting
  • Those working on internal audit, internal control and compliance
  • Human resources managers
  • Purchasing and supply managers

RepMan Reputation Management Certificate Program First Week: March 26, 2016       Sustainability and Corporate (Social) Responsibility Serra Titiz                       Mikado Consulting                     Responsible Management

  • Reputation management within sustainability strategies
  • How does corporate social responsibility transform into reputation?
  • Evaluation of reputation management within the scope of corporate values ​​and sustainability management

Salim Kadıbeşegil          ORSA Strategic Communication Consultancy Reputation Journey

  • What is reputation management, what is personal reputation?
  • What are the main inputs of reputation management?
  • These inputs are business life How do they appear in practice?

Second Week: April 2, 2016 Social Media and Reputation Management Serdar Kuzuloğlu Journalist-Writer “Digital Reputation” Salim Kadıbeşegil ORSA Strategic Communication Consultancy Both “new”, “social”, “digital”, and “media”…

  • Reputation management on social media
  • Risks and opportunities awaiting reputation in online platforms
  • Tips for creating safe environments
  • What we call online reputation management…
  • Presentation of our digital footprints

Third Week: April 9, 2016          Reputation Research Management Muhterem İlgüner           Brand Finance            Most Valuable Brands Nuran Aksu                      ZENNA Research and Consulting Reflection of reputation scores on APGs

  • How are reputation research studies conducted?
  • Basic features of reputation research designs
  • Common features of Most Admired Companies research
  • Strategic analysis of research results and transformation into action plans
  • Attaching reputation scores to key performance indicators
  • Integration of Reputation Management Performance into APGs, calculation methods

Fourth Week: April 16, 2016 Reputation Risks Tayfun Zaman                TEİD General Secretary

  • Crises, reputation risks and dangers awaiting corporate brands
  • Reputation risks facing companies in light of the VW and FIFA scandals
  • Risk Management

Nuran Aksu                      ZENNA Research and Consulting

  • Ethics-Corruption-Values ​​and Reputation Presentation
  • The Contribution of Ethical Perception to Company Value
  • Perception of Corruption in the Private Sector
  • Ideals and Realities

Fifth Week: April 30, 2016       Stakeholder Management Aykut Bora             Abora Consulting        “Employer and Employee Branding” Nuran Aksu           ZENNA Research and Consulting Stakeholder Maps

  • Social stakeholders (partners) and the basic characteristics of companies’ social partner maps
  • Who are social stakeholders, what are their basic characteristics?
  • What is the impact of social stakeholders on our business results?
  • What is social stakeholder integration?
  • How are social stakeholder impact maps created?
  • What is stakeholder dialogue?

Sixth Week: May 7, 2016 Corporate Brand Strategies and Reputation Management Bülent Fidan                    Brandmap             “Corporate Identity and Corporate Brand Strategies

  • What are corporate identity, corporate values, and corporate logos? How should they be in the new era?
  • The interaction between corporate identity, corporate values, corporate logo, and reputation management, and corporate brand strategies
  • The basic characteristics of competition with corporate brands

Nuran Aksu                      ZENNA Research and Consulting             The Reflection of Individual and Corporate Values ​​on Reputation

    • Values ​​– Individual Values ​​– Corporate Values
    • The Relationship Between Values ​​and Reputation
    • Values ​​and Differentiation

Creation

Seventh Week: May 14, 2016                  How are Reputation Management Processes Applied in Companies?  Salim Kadıbeşegil          ORSA Strategic Communication Consultancy

  • The role of CEOs
  • The responsibilities of the management team
  • The role of the corporate communications department

Nuran Aksu                                  ZENNA Research and Consultancy

  • Defining reputation management as corporate performance

Location: Kadir Has University Address: Kadir Has Caddesi, Cibali / Istanbul 34 083 Tel: 0212 533 57 65 / 1219 Fax: 0212 533 65 15 Email: khas-yasam@khas.edu.tr Certificate Program Fee: 2950 TL + VAT (8%) (Total including VAT: 3186 TL.) Daily Participation Fee: 550 TL + VAT (Total including VAT: 594 TL) Installment payment option up to 9 months is available with participating credit cards. 15% discount is given to TEİD (Turkish Ethics and Reputation Association) and TKYD (Turkish Corporate Governance Association) members. Application Form: Kadir Has University Lifelong Learning Center Application Form Bank account numbers for participation: Account Name: Kadir Has University Bank: Garanti Bankası, Branch: Balat (Branch Code 020) Account No: 6299718 IBAN: TR10 0006 2000 0200 0006 2997 18 Account Name: Kadir Has University Bank: Akbank Branch: Kadir Has University Branch (Branch Code 993) Account No: 008295 IBAN: TR92 0004 6009 9388 8000 0082 95     Program Coordinators

  • Salim Kadıbeşegil

www.salimkadibesegil.com/tr/kimdir/

  • Nuran Aksu

https://www.repman.com.tr/tr/nuran-aksu/ www.zennadanismanlık.com Note: Reputation Management Certificate Program reserves the right to make changes to the course days, times and instructors.

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