This year, REPMAN FORUM 2020 was held online due to the pandemic. Held under the theme “The ‘pandemic’ test of reputation,” the forum was watched by 126 active participants on September 21, 2020. You can watch the online recording of the forum here
The rationale for the forum’s theme was defined as follows:
The year 2020 will be remembered in human history for a different agenda. The Coronavirus, said to have originated in Wuhan, China, made its mark in the literature as Covid-19 and disrupted all the norms around the world. We became passengers on a journey with no clear destination, unsure when we would return to normal life, to the “good old days.” Aside from curfews and restrictions, we are facing major challenges around the world in meeting basic needs to sustain life. Naturally, brands and companies are the ones most affected by this chaotic environment. They cannot see ahead, they cannot make consistent decisions in an environment of uncertainty, in short, they do not know what to do.
Their most important asset, their “reputation,” is at great risk. Is it possible to remain a company or brand that is liked and respected by society in this climate of uncertainty?
The guests of the forum chaired by Salim Kadıbeşegil, Founding Advisory Board Member of the RepMan Reputation Research Center, were, in order of the program schedule: Nuran Aksu, Ertuğrul Onur, Tayfun Bayazıt, moderated by M. Serdar Kuzuloğlu, Ümit Boyner, and Prof. Dr. Haluk Gürgen, who gave the closing speech.
You can access the executive summary of the RESPECT 2020 research conducted by ZENNA Corporate Brand Consulting on behalf of the RepMan Reputation Research Center here .
The program was conducted under the following topics:
10:30 Society’s view of brands and companies during the pandemic
Salim Kadıbeşegil RepMan Founding Advisory Board Member
Nuran Aksu ZENNA Corporate Brand Research Company President
11:00 How much is ethics part of our lives during the pandemic?
Ertuğrul Onur TEİD Board Chairman
11:30 How do companies and brands manage and protect their reputation during the pandemic?
Serdar Kuzuloğlu Journalist (Moderator)
Ümit Boyner Boyner Holding Board Member
Tayfun Bayazıt Marsh & McLennan Group Turkey Board Chairman
12:30 What have we learned from the pandemic?
Prof. Dr. Haluk Gürgen Bahçeşehir University, Faculty of Communication. Faculty Member
12:45 Closing
Forum Chair; Salim Kadıbeşegil