The second brainstorming meeting on “Social Media and Reputation Management,” organized by RepMan Reputation Research Center with the support sponsorship of GfK Turkey and Vakko Fashion Center, was held on Friday, June 22, 2012, at Vakko Fashion Center.
At the brainstorming meeting, which was attended by senior executives from the business world, representatives of civil society organizations, academics, and executives from communication companies, Dr. Ömer Deveci, the founder of www.sikayetvar.com, gave a presentation covering customer complaints and corporate reputation. Deveci discussed the reasons for the creation of www.sikayetvar.com, how a complaint should be handled and managed within an organization, and the impact of these processes on corporate reputation, using findings from the banking/finance sector as a basis.
Other topics discussed at the “Social Media and Reputation Management” meeting included:
The past and present of social media
What are the dynamics affecting corporate reputation on social media?
- What is Social Media?
- What does Social Media want to do?
- Where is Social Media going?
- Future reputation risks for companies on Social Media?
- Company employees’ social media relationships?
- Company organizations and Social Media
- Managing reputation risks on Social Media
- How will we manage Social Media?
To access the findings of the “Social Media and Reputation Management” brainstorming meeting, please click here: click here.