The issue of managing corporate reputation is becoming increasingly prominent in the business world. We all know and experience the deep discussions and methods surrounding reputation management, measurement, evaluation, and reporting, not only in our country but also internationally.
RepMan Reputation Research Center, established to compile studies on this subject in Turkey and around the world, to benefit from experiences and observations, and to share these findings with those in need without any commercial expectation, has initiated “Brainstorming” meetings for this purpose.
The first of these meetings was held on January 14, 2012, at Dahill Istanbul. The meeting focused on “Expectations from Corporate Reputation Research.”
The meeting brought together senior professionals who are intensely concerned about corporate reputation;
- WHY do we need Corporate Reputation Research?
- WHAT do we expect from Corporate Reputation Research?
- WHICH stakeholders should Corporate Reputation Research be conducted with?WHY?
- WHICH stakeholders should be considered in Corporate Reputation Research when it comes to APGs (KPIs)?
- Factors affecting the quality of Corporate Reputation Research
- WHAT should be questioned in Corporate Reputation Research?
These topics have been examined.
Click here to view the presentation of the 1st Brainstorming Meeting.
Click here to view the findings of the 1st Brainstorming Meeting.