The seventh RepMan Forum, where key trends in reputation management are discussed annually, will take place on March 30, 2018, at Orjin Maslak, Erciyes Hall in Istanbul.

This year’s theme is “How Does Employer Branding Affect Corporate Reputation?”

We believe the forum’s content will be of interest to you and look forward to seeing you at RepMan Forum 2018.

Registration and participation

Participation is free but limited to 90 people. To register, you must make a donation of any amount to a Civil Society Organization of your choice. To complete your registration, please send your donation receipt or a screenshot of the SMS confirming your donation to forum2018@repman.com.tr.

If you wish, you can choose one of the following organizations for your donations:

Koruncuk Foundation for Children in Need of Protection www.koruncuk.org
Wheat Ecological Life Support Association www.bugday.org
Community Volunteers Foundation www.tog.org.tr

PROGRAM

08:30 Registration

09:00 Opening and Program Introduction
Salim Kadıbeşegil
Founder and President of RepMan Reputation Research Center

09:10 Presentation of Research Summary on Employee Happiness and Employer Brand Relationship
RepMan – ZENNA Research
Nuran Aksu
RepMan Reputation Research Center Advisory Board Member

09:30 Is Social Media a Threat or an Opportunity for Employer Branding?
Sertaç Doğanay
Social Touch Agency President

09:50 How Reliable is Artificial Intelligence in Employer Branding?
Interactive discussion
Moderator: Tayfun Zaman
Member of the Advisory Board, RepMan Reputation Research Center
Head of Compliance Services, Reanda Turkey
Abdulkadir Özbek
Chairman of the Board, Vizyon College

10:30 Which Employer Brand is the Lion in the Hearts of Young People?
Interactive discussion with university students
Moderator: Salim Kadıbeşegil
Founder and Chairman of RepMan Reputation Research Center

10:50 Coffee Break

11:10 Panel: How Should Employer Branding Be Managed?
Moderator; Volkan Akı, Journalist
Ergun Gümrah
President, IDA Communication Consultancy Companies Association
Tatsuya Kumazawa
Member of the Board of Directors, Panasonic
Aysel Özaltınok
Director of Corporate Brand Management, Panasonic
Aslı Çiftçi
Yapı Kredi Group Director

11:50 “Employer Brand” Through the Lens of the Tech World
M.Serdar Kuzuloğlu- Journalist/Internet Teams Chief
RepMan Reputation Research Center Advisory Board Member

12:50 What Did We Learn Today?
Joint Discussion by RepMan Advisory Board Members
Nuran Aksu ZENNA Corporate Brand Research
Prof. Haluk Gürgen Bahçeşehir University Faculty of Communication
Muhterem İlgüner Brand Finance Turkey Director
Salim Kadıbeşegil ORSA Strategic Communication Consultancy
Serdar Kuzuloğlu Journalist/Internet Teams Manager
Tayfun Zaman Reanda Turkey Compliance Services Department Head

13:00 Closing

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