The second edition of Turkey’s first and only reputation management certificate program, developed for professionals whose work agendas include corporate reputation management and those who want to add a new field to their careers, took place at SALT Galata between September 23 and October 14, 2017.
The program, held annually under the coordination of RepMan Founding Member Salim Kadıbeşegil and RepMan Advisory Board Member Nuran Aksu, brought together 10 distinguished speakers who are experts in their fields.
The 29-hour program included presentations by RepMan Founding Member Salim Kadıbeşegil, Bahçeşehir University faculty member Prof. Dr. Haluk Gürgen, Founder of ZENNA Corporate Brand Consultancy; Nuran Aksu, Founder of Social Innovation Center; Suat Özçağdaş, Journalist, Writer; M. Serdar Kuzuloğlu, Managing Partner of Integrity Partners; Tayfun Zaman, Head of Benchmark Corporate Social Responsibility Consultancy; Fadile Paksoy, Head of Argus Business Strategies and Brand Consultancy; M. Bora Alçı, UNDP Turkey Communications Coordinator; Faik Uyanık; and Muhterem İlgüner, General Manager of Brand Finance Turkey, shared the different components of Reputation Management within the framework of corporate culture and values, from their respective areas of expertise and perspectives.
Topics covered in the program included: Culture, Values and Reputation; The Relationship Between Corporate Reputation Management Performance and Business Results in Turkey and the World; The Contribution of Social Innovation to Reputation in Organizations; Reputation in the Digital World; Where Do Corporate Reputation Risks Occur?; Corporate Social Responsibility and Reputation; Corporate Identity and Reputation; The New Agenda of Sustainability Strategies; How Does Reputation Affect a Company’s Brand Value?; How Should Reputation Research Be Designed?; What Are Employer Brand Performance Indicators?; How Should Reputation Research Be Interpreted and Implemented?; and Reputation Management in Nine Steps.
The 14 professional communicators who participated in the program were entitled to receive their certificates at the end of the program.