Advisory Board

M. SALİM KADIBEŞEGİL

With his academic and professional background and significant references in the field of Strategic Communication Management, Kadıbeşegil pioneered the recognition and establishment of the Corporate Reputation Management philosophy in Turkey. He represented Turkey as a Board Member of the International Communication Consultancy Association (ICCO), headquartered in London, for five years, and provided consultancy for Capital Magazine’s “Most Admired Companies” project. Between 2001 and 2011, Kadıbeşegil served as the Turkey representative for “The Reputation Institute,” headquartered in New York. A founding member of the RepMan Reputation Research Center, Salim Kadıbeşegil was honored with the Honorary Chair Award by İDA, ICCO’s Turkey representative, in March 2017 for his contributions to the profession.

PROF. DR. HALUK GÜRGEN

Prof. Dr. Haluk Gürgen, a graduate of the Department of Business Administration at Eskişehir Academy of Economic and Commercial Sciences, received his Doctorate in Communication Sciences with his thesis titled “Creative Strategy in Television Advertising”. In 1989, he conducted research in his field at San Francisco State University in the USA. He became an associate professor of Communication Arts in 1990 and a professor in 1997. Gürgen has published books titled “Advertising and Copywriting”, “Public Relations”, “Public Relations Environment and Tools”, “Public Relations Applications and Examples” and “Communication Quality in Organizations”, as well as numerous projects he has carried out in his field and articles published in academic journals. Due to his academic and applied studies, Prof. Dr. Haluk Gürgen was awarded the “IAA Advertising Diploma” by the IAA (International Advertising Association). Between 1982 and 2006, he served as a faculty member in the Department of Advertising and Public Relations, Faculty of Communication Sciences, Anadolu University. Between 1990 and 2006, he served as the head of the Advertising and Public Relations Department, and between 1998 and 2005, he was the vice-rector of Anadolu University. Dr. Gürgen served as a founding member of the Higher Education Council’s “Academic Evaluation and Quality Development Commission.” Prof. Dr. Haluk Gürgen worked as the dean of the Faculty of Communication at Bahçeşehir University between 2006 and 2014. He currently continues his work as a faculty member in the Public Relations Department at the same faculty.

AKAN ABDULA

He served as Vice President of Strategy and Planning at Grey Istanbul advertising agency and was a member of the Grey Group Worldwide global strategy council. He was among the 12 strategists who led the global council. He also served on the Advertising Self-Regulation Board. He received numerous gold Effie awards, including for Turkey’s best product launch and most effective social responsibility campaigns. He founded FutureBright Research and transformed it into FutureBright Group. Today, FutureBright Group of Companies is a data group serving more than 950 global and local brands, operating with offices in several countries and managing projects in over 35 countries. He is currently closely involved with the newly established FutureBright Arts Foundation.

GÜNEŞİN OYA AYDEMİR

Born in Ankara in 1971, she graduated from Hacettepe University’s Biology Department. During her university years, she worked on ecological modeling. This period led her to become involved in civil society after meeting birdwatchers. She traveled extensively throughout Anatolia, exploring its nature and wilderness. She served as a project and program coordinator, manager, and board chair in leading NGOs in Turkey. She played an active role in the transformation of the Wheat Movement, which she joined in 1996, into the Wheat Ecological Life Support Association. In 2007, she moved to the Kazdağları Mountains with a group of friends to establish an ecological community. There, together with Victor Ananias, she founded the Çamtepe Ecological Life Center and Life School. In 2012, she was among the founders of the Bir Tohum Foundation in the same region. Within the foundation, in addition to her management role, she curates projects on participatory art, citizen science, ecophilosophy, and the craft of storytelling. Güneşin Aydemir reflects on the relationship between nature and humanity, living in harmony with nature, resilient and restorative human communities in rural and urban areas, and the new paradigm of a changing world. She gives talks, teaches courses, and writes articles on these topics. A fellow of the Ashoka Social Entrepreneurship Network in Turkey since 2003, she is a social entrepreneur and a strategic consultant for the United Nations Development Programme’s Climate Change and Environment Portfolio.

OLE CHRISTIAN APELAND

He is the CEO of Apeland, a leading reputation management consultancy firm in Norway and a partner of the Reputation Institute, a globally significant organization in reputation management.

 PROF. DR. PEKKA AULA

Professor Pekka Aula, a faculty member in the Department of Media and Communication at the University of Helsinki, also specializes in reputation management.

DR. BELGİN BAHAR

Belgin Bahar, a graduate of Galatasaray University’s Marketing Communication Master’s program, began working as a research assistant in the Department of Business Administration at the Faculty of Economics and Administrative Sciences, Galatasaray University in 2009. She completed her doctorate in Business Administration at the University of Bordeaux in France in 2018. Currently working as an Assistant Professor in the Department of Business Administration at Galatasaray University, Belgin Bahar is the Head of the Organizational Behavior Department. She teaches courses such as Business Ethics, Entrepreneurship, Management, and Organization. She is also the Deputy Director of the Galatasaray University Business Research Center. Dr. Belgin Bahar has various national and international publications on topics such as ethical leadership, corporate social responsibility, corporate reputation management, and sustainability.

DR. SERTAÇ DOĞANAY

He is a lecturer, speaker, and new-generation publisher working on technology communication and sustainability communication. He graduated from Istanbul Faculty of Medicine. With 10 years of experience in the pharmaceutical industry, he has held positions such as brand manager, corporate communications manager, marketing manager, and marketing sales director.
From 2013 to 2018, he taught digital marketing communication courses as an MBA lecturer at Yeditepe University.
As of the spring semester of 2019, he teaches the “Technology Communication” course at Kadir Has University.
Since the spring semester of 2019, he has been teaching the course “Future Medicine and New Health Technologies” at Istanbul Faculty of Medicine, from which he graduated.
As of 2021, he serves as a member of the board of directors of the Social Media Studies (Social Media Lab) Center at Boğaziçi University.
As of 2018, he serves as a member of the advisory board for technology communication at the Management Information Systems – Cyber Security Center at Boğaziçi University.
He is a professional mentor at the Yenibirlider Association.
He is a member of the advisory board of REPMAN Reputation Research Center, the Turkish Corporate Social Responsibility Association, the Turkish Education and Development Platform (TEGEP), Sustainable Brands Turkey, and Yeşilist, Turkey’s first green guide and sustainable living platform.The content shared on the Sustainable World and Technology and Innovation channels he established on LinkedIn in 2021 reaches millions of people every month.
Since March 2020, he has been hosting executives, academics, athletes, and artists from various sectors on his multi-channel live broadcasts and radio programs as part of his New Generation Publishing career.

 SERKAN ELDEN

A private investment advisory expert with over 25 years of experience and expertise in global markets.
After serving as CEO at leading private investment firms and funds around the world, he founded Capitalinka, headquartered in Connecticut, USA.

JOUNI HEINONEN

The founder and CEO of Pohjoisranta Burson-Marsteller, the Finnish branch of Burson-Marsteller—a global leader among public relations and communications companies specializing in reputation management and communications—is the founder and CEO of Pohjoisranta Burson-Marsteller.

PROF. MERVYN E. KING

Prof. King, Chairman of the Board of the Global Reporting Initiative, which sets international standards for social reporting, has chaired the International Management Conference organized by the Corporate Governance Association of Turkey in our country for the past four years.

 KAROLİN KUYUMCU

Karolin, who has been working in the research sector for over 26 years, has extensive experience in brand and customer experience research. Throughout her career, she has primarily worked at global research companies, designing and managing research projects that address various business questions for numerous brands across different industries. She has developed new research approaches. For many years, she worked as a product manager in the CEE-META region, which encompasses diverse cultures. She joined FutureBright in December 2020. Since 2022, she has continued her professional career as the general manager of FutureBright Research.

 SERDAR KUZULOĞLU

In 1995, he stepped into the media world, fulfilling his childhood dream. He covered technology and trends in newspapers, magazines, websites, radio, and television. He currently teaches at Next Academy, a graduate program at Istanbul Bilgi University, of which he is a co-founder. He produces content on technology and trends and speaks at conferences on these topics.

 JONATHAN LOW

Jon is a founding partner of Predictive Consulting. Predictive provides consulting services to companies, governments, public institutions and organizations, new ventures, and non-profit organizations in the areas of improving management performance, organizational efficiency, and developing marketing strategies.
Predictiv reflects the impact of strategic applications, institutional reputation, brand, and innovation on financial business results based on research data. Jon publishes his work in influential business magazines such as Forbes and Businessweek. With his book “The Invisible Advantage: Competing with Intangible Assets,” published in 2002, he is among the gurus whose names are mentioned in our country.

Jon received his education at Dartmouth College and Yale University’s School of Management.

DR. MARKUS RENNER

He is a managing partner at the Branding Institute, which was founded by individuals with at least 15 years of expertise in brand and reputation management and provides consulting services on management.

SERRA TİTİZ

Serra Titiz has been working in the field of sustainable development as a social entrepreneur since 2003. She has worked with young people, women, and professional groups in various civil society organizations in Turkey, integrating her expertise gained in the field and at the management level in civil society with companies’ social investment and sustainability efforts, and has been involved in exemplary projects with high social impact.
Serra Titiz founded the non-profit Mikado Sustainable Development Consultancy in 2007. Mikado is a social enterprise that develops models for sustainable development. Mikado carries out work that contributes to the formation of a responsible private sector, the development of a sustainable and transparent civil society, and social innovation and social change. (www.mikadoconsulting.com) Mikado is proud to be Turkey’s first B Corp company. It has also been listed among the “Best Companies for the World” by B Corp since 2013.
An example of the models developed within Mikado is the “The Future is Clearer” Youth Platform. www.gelecekdaha.net is a social initiative that serves as an example of social innovation through technology, sharing knowledge and experience creatively between young people and professionals without geographical or time constraints, with the aim of enabling young people to make informed decisions about their future.
Serra Titiz is a senior expert in UNDP projects in addition to her work at Mikado.
She was selected as an Eisenhower Fellow in 2012 and an ASHOKA Fellow in 2013. She is the recipient of the BMW Responsible Leadership Award.
Serra Titiz completed her bachelor’s degree in Sociology at Boğaziçi University and her master’s degree in Business Administration at Aston Business School (Birmingham, UK).

PROF. DR. EBRU UZUNOĞLU

Izmir University of Economics (IUE), Dean of the Faculty of Communication Prof. Dr. Ebru Uzunoğlu, received her bachelor’s, master’s, and doctoral degrees from the Faculty of Communication at Ege University. She has published numerous academic works in journals such as Public Relations Review, Industrial Marketing Management, Journal of Marketing Communications, International Journal of Information Management, and Corporate Social Responsibility and Environmental Management. She worked as a visiting faculty member at Northwestern University Medill IMC between 2016 and 2017. She teaches courses such as Public Relations, Integrated Marketing Communications, and Brand Management. Her research and interests include marketing communications, corporate communications, and the role of digital media in marketing communications. Prior to her academic career, Uzunoğlu worked for 12 years in national and international companies in positions such as Advertising and Public Relations Specialist, Product Manager, and Marketing Specialist. She served as a board member for three terms at the Izmir Public Relations Association.

TOBY WEBB

He is the founder and director of Ethical Corporation, based in the UK. He is also the founder of Stakeholder Intelligence, which organizes training and conducts research on sustainability and stakeholder management. He is a founding partner of Ethical Corporation, which focuses on sustainability and ethics. He teaches Corporate Social Responsibility at the University of London, Birkbeck College.

TAYFUN ZAMAN

Integrity Partners Compliance Consultancy Group | Founding Partner
Tayfun Zaman, founder of the Turkish Integrity Center of Excellence and the Private Sector Collective Action Center, member of the OECD Anti-Corruption Regional Advisory Council, member of the Free Enterprise and Democracy Network Advisory Board and the B20 Anti-Corruption Task Force, is the author of two books and over ten guides on anti-corruption and compliance risk management.
Serving as the strategy advisor for the Ukraine Business Ethics and Compliance Collective Action Center (UNIC), Zaman speaks at numerous international and national platforms, including the United Nations, OECD, and B20, on the effective management of compliance risks, the socio-economic impacts of corruption, and methods of combating corruption in the private sector.
Zaman serves on various working groups of the Ethics and Reputation Association, of which he is the founding secretary general, and continues to serve as an alternate member of the Board of Directors of the Common Ideals Association and as a member of the Supervisory Board of the Board Members Association.