RepMan Reputation Research Center began its activities as a “knowledge sharing platform.” The introductory meeting, held on February 9, 2012, at the Feriye Meeting Halls, featured Jouni Heinonen, CEO of Pohjoisranta-Burson Marsteller and a member of the Center’s Advisory Board, as a speaker.

The forum, attended by 103 guests, was chaired by Salim Kadıbeşegil, the Center’s founder and Advisory Board member. The opening speech was given by Elçin Üner, CEO of GfK Turkey, the sponsor of RepMan Reputation Research Center. Forum chairman Salim Kadıbeşegil briefly explained why they created such a platform and defined the Center’s vision and mission as follows:

RepMan Reputation Research Center Vision

To gather all reputation research conducted worldwide at the center, to create discussion forums related to these studies, and to produce and share scientifically based studies that can serve as references for relevant circles.

Mission

Reputation research in Turkey began with the RepMan model. For the past fifteen years, companies that are leaders in their sectors have developed stakeholder integration strategies using this model. They have implemented their corporate communication strategies based on the data from this model. This model has created the infrastructure preferred by the business world and academic circles in Turkey and around the world for benchmarking. Now, this center is bringing its accumulated knowledge to a platform that everyone can benefit from.

Following this, Prof. Dr. Haluk Gürgen, Dean of the Faculty of Communication at Bahçeşehir University, gave a speech titled “Values ​​and Our Reputation.” Jouni Heinonen, in his speech titled “The New Wave in Reputation Management,” stated that “Reputation management has become the most important agenda item for the business world within ten years.” Heinonen emphasized that especially after Enron and the earthquake created by the 2008 global financial crisis, there is no alternative to corporate reputation in rebuilding the shattered trust.

Following the presentations, Nuran Aksu, a member of the RepMan Advisory Board, shared the results of the research, sponsored by GfK Turkey, with the participants. The research, conducted among 130 stakeholders, identifies the companies and sectors with the highest reputation management performance among the public and opinion leaders.

Research on Companies and Sectors with High Reputation Management Performance

*The research was conducted by GfK Turkey in 2011 across 7 geographical regions, 15 cities, with a total of 14,176 people, including 929 opinion leaders.

Public
Mercedes
THY
Arçelik
Ülker
BMW
Sabancı Holding
Coca-Cola
Pınar
Eti
Koç Holding
Microsoft
Mercedes
Koç Holding
THY
Eti
Turkcell
Procter and Gamble
BMW
Unilever
Sabancı Holding
Companies with High Reputation Performance Among Opinion Leaders

Microsoft
Mercedes
Koç Holding
THY
Eti
Turkcell
Procter and Gamble
BMW
Unilever
10. Sabancı Holding
The public said “Fast-Moving Consumer Goods,” while opinion leaders said “Holdings.”

On the other hand, in terms of reputation among the general public, the “fast-moving consumer goods” sector topped the list. Retail and transportation (highways) sectors followed, in order, telecommunications, durable goods, fuel, automotive, transportation (airways), banking, holding companies, and construction sectors were considered reputable by the public.

Among opinion leaders, “holding companies” ranked first in reputation. This was followed by telecommunications, automotive, fuel, pharmaceuticals, and banking sectors.

Sectors with high reputation management performance among the public stakeholder:

Fast-Moving Consumer Goods
Retail
Transportation (Highways)
Telecommunications
Durable Goods
Fuel
Automotive
Transportation (Airways)
Banking
Holding Companies
Construction
Holding Companies
Telecommunications
Automotive
Fuel
Pharmaceuticals
Banking