How Should Companies Manage Their Reputation?

The 4th Brainstorming meeting organized by RepMan Reputation Research Center took place on May 13, 2016, hosted by Bahçeşehir University. The meeting’s topic was defined as “How Should Companies Manage Their Reputation?”. The meeting, which took place with 35 participants, lasted a full day. The participants were a community consisting of corporate communication managers, PR agency managers, academics, representatives of non-governmental organizations and professional associations, and sector publications. The meeting was moderated by Salim Kadıbeşegil,
founder and Advisory Board Member of RepMan Reputation Research Center. In the meeting, which was held in three parts, first, the general problems facing reputation management were discussed. In the second part of the meeting, group discussions shaped how to overcome these problems with the contributions of the participants. In the closing section, the question of whether there is an “ideal roadmap” for reputation management was discussed again in the form of group discussions. The outcomes of the meeting were shared with both the participants and RepMan newsletter subscribers in the form of a summary report titled “RepMan Brainstorming”. In the final part of the meeting, Salim Kadıbeşegil’s presentation titled “Reputation Management in 9 Steps” was shared with the participants.RepMan Reputation Research Center
The RepMan Reputation Research Center produces information, models, and actions to help organizations manage their “most important asset” more effectively through various events each year related to “Reputation Management.” As a knowledge-sharing platform, the RepMan Reputation Research Center reaches relevant circles through forums, research, certificate programs, and brainstorming meetings, and contributes to enriching the subject through their participation. The outputs of forums, certificate programs, and brainstorming meetings, enriched with local and foreign advisory board members, are also shared with universities in our country that are interested in the subject and presented as contributions to relevant courses.

 

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